Custom-built for real estate

Your next enquiry
won’t wait
until morning.

At 1 PM or 1 AM, keep the conversation moving. We build AI-powered CRMs that capture enquiries, handle initial conversations, and organise every next step around your business.

Your lead sources. Your sales process. A CRM built to fit.

AFTER HOURS. STILL CONNECTED.
01:00 AM
NEW WEBSITE ENQUIRY

Hi, I’m looking for a two-bedroom apartment. Can someone help?

AI ASSISTANT

Of course. Which area are you considering, and what budget do you have in mind?

LEAD RECORD UPDATED

2 bedrooms · Location & budget captured

Next actionAgent follow-up in the morning ↗

Illustrative workflow · Built around your response and handover rules.

One connected view

Different sources.
One clear picture of every lead.

A form submission, a chat message, or an imported contact should lead to an organised next step. We connect the sources your team uses and keep the context together.

Meta lead adsWebsite formsWhatsAppProperty portalsManual entries & imports

YOUR CUSTOM LEAD PIPELINE

01New enquiry02Qualified03Visit scheduled04Negotiation05Closed

Connections are scoped around provider access and permissions. Pipeline stages are tailored to your process.

From enquiry to next step

Less chasing.
More context.

Give every enquiry a place, every conversation a history, and every agent a clear next action.

  1. 01

    Capture every enquiry

    Bring connected lead sources into one record. Keep the source, contact details, conversation history, and assigned agent together.

  2. 02

    Start the conversation

    At 1 PM or 1 AM, an AI chatbot can acknowledge enquiries and answer questions using your approved business and property information.

  3. 03

    Understand the requirement

    Collect location, property type, budget, and buying or renting timeline. Give your agents context before they pick up the phone.

  4. 04

    Keep the follow-up moving

    Build reminders and follow-up sequences around lead stage, replies, and working hours. Pause automation when an agent takes over and respect opt-outs.

  5. 05

    Hand over with context

    Route enquiries to the right person with a conversation summary and next action. Escalate questions the AI cannot confidently answer.

Three starting points

Built for the way
your business works.

Start with the scope closest to your needs. We tailor the features, integrations, and implementation to your use case, then prepare a proposal.

01 / CUSTOM CRM

Essentials

Organise your enquiries

For independent agents and small teams.

  • Central lead inbox and contact records
  • Pipeline stages tailored to your process
  • AI chatbot for initial replies and basic qualification
  • Basic automated follow-ups and agent reminders
  • Manual lead assignment and human handover
  • Lead status and follow-up overview
Discuss this plan

03 / CUSTOM CRM

Scale

Coordinate teams and branches

For multi-branch agencies and property developers.

  • Everything in Growth
  • Custom AI workflows by team or project
  • Branch routing and escalation rules
  • Roles, permissions, and manager oversight
  • Multiple projects and inventory sources
  • Re-engagement workflows for older enquiries
  • Custom integrations, reporting, and onboarding
Discuss this plan

Each plan describes a potential build scope. Final capabilities, channel costs, hosting, and support are agreed in your proposal.

Made around your use case

Your process comes first.
The software follows.

01

Map your workflow

We understand your lead sources, team structure, follow-up gaps, and the outcomes you need.

02

Define your build

Together we agree the pipeline, AI behaviour, integrations, access controls, and delivery scope.

03

Build, verify, onboard

We implement and test the agreed workflows, prepare your data, and help your team get started.

Before we build

A few useful answers.

Is this a ready-made CRM subscription?

No. We build a custom CRM around your real estate business. The three plans are starting points for discussing scope. Your workflows, integrations, and requirements shape the final build.

Which lead sources can you connect?

We can scope connections for Meta lead ads, website forms, WhatsApp, property portals, and imports. Each connection depends on the provider’s API access, account permissions, and available integrations. We confirm feasibility before agreeing the build.

What can the AI say to a lead?

We define its answers, qualification questions, and escalation rules with you. Property details and availability should come from approved, up-to-date sources. When information is missing or a person is needed, the workflow hands over to your team.

Can my agents take over a conversation?

Yes. Human handover is part of the proposed workflow. We design how agents are notified, what context they receive, and when automated messages pause so the conversation stays coordinated.

Can you migrate our existing leads?

We review your current CRM or spreadsheets, map fields and stages, and agree a migration plan. Import scope, duplicate handling, and any historical conversation data depend on what your current system can export.

How do we get started?

Share your lead sources, team size, current follow-up process, and the problems you want to solve. We discuss your requirements, map the workflow, and prepare a tailored scope and proposal. Delivery timing and costs are agreed after that discussion.

Let’s map your CRM

A better follow-up process
starts with your requirements.

Tell us where your leads come from, how your team works, and what gets missed today. We’ll help define a custom CRM around it.